I started working in the winter of 2017 to launch Sensodyne Rapid Relief after the Winter Olympics in February 2018, and it was great seeing our blood, sweat, and late nights come together. My role on this was the digital branding experience and pull-through. We piloted Adobe CC libraries to create seamless Art Direction on the web content and banners. There was a 257% increase in site traffic, 4 million youtube masthead engagement, and 2x as many subscriptions (Subscribers to the brand’s YouTube page doubled to 14,000). The website traffic spiked 746% within 24 hours. The use of Sensodyne branded search terms tripled compared to the average of the previous two weeks.
MASTHEAD VIDEO :30