I went through an exercise to rebrand my company Design Lady. In doing so, I considered how it would look across many of the initiatives I have in creating content on the internet. Besides being a Director at a large advertising agency, I'm an Adobe Creative Ambassador, an Adobe XD Ambassador, a writer, an illustrator, an athlete, a wife, and a mother. Here are my brand guidelines.
A brand new look
This exercise was to create an all-new visual identity. The brand is a unique and modern brand mark with a playful palette of hues. It’s memorable, scalable, ideal, and dynamic.
Usage guidelines
Icons
Colors
Blueish Purple (#36069A), Pink (#DE6399), Dark Blue (#020C28)
Typography
The font family that should be used in all marketing and communication materials is ITC Avant Garde Gothic and Poppins.
Social presence
