![](https://cdn.myportfolio.com/0e72863a-7cf0-4291-aea9-b991cd9c9604/2e7d1324-8bdb-4d99-bd5b-643875de5a05_rw_1920.jpg?h=72304cba9bba384e63350a0a0d7950ef)
I went through an exercise to rebrand my company Design Lady. In doing so, I considered how it would look across many of the initiatives I have in creating content on the internet. Besides being a Director at a large advertising agency, I'm an Adobe Creative Ambassador, an Adobe XD Ambassador, a writer, an illustrator, an athlete, a wife, and a mother. Here are my brand guidelines.
A brand new look
This exercise was to create an all-new visual identity. The brand is a unique and modern brand mark with a playful palette of hues. It’s memorable, scalable, ideal, and dynamic.
Usage guidelines
![](https://cdn.myportfolio.com/0e72863a-7cf0-4291-aea9-b991cd9c9604/8265b97b-f235-45cc-916c-f7b967dab77c_rw_1920.jpg?h=79b72df9a8cb6bef4b414639f8723402)
Icons
![](https://cdn.myportfolio.com/0e72863a-7cf0-4291-aea9-b991cd9c9604/610bda41-1978-4ffc-98ce-5cf5fb7661e1_rw_1920.jpg?h=bcea18d643d9580e7c8839b7a509f1da)
Colors
![](https://cdn.myportfolio.com/0e72863a-7cf0-4291-aea9-b991cd9c9604/34197bf5-9e22-4d2b-9040-b6d433009509_rw_1920.jpg?h=fbeef8e896479a6237920bee4bc60d66)
Blueish Purple (#36069A), Pink (#DE6399), Dark Blue (#020C28)
Typography
The font family that should be used in all marketing and communication materials is ITC Avant Garde Gothic and Poppins.
Social presence
![](https://cdn.myportfolio.com/0e72863a-7cf0-4291-aea9-b991cd9c9604/578b933b-f711-4dc8-8bd3-7de5493f984a_rw_1920.jpg?h=268444c19934487027cdc35f790321dd)