I went through an exercise to rebrand my company Design Lady. In doing so, I considered how it would look across many of the initiatives I have in creating content on the internet. Besides being a Director at a large advertising agency, I'm an Adobe Creative Ambassador, an Adobe XD Ambassador, a writer, an illustrator, an athlete, a wife, and a mother. Here are my brand guidelines.
A brand new look
This exercise was to create an all-new visual identity. The brand is a unique and modern brand mark with a playful palette of hues. It’s memorable, scalable, ideal, and dynamic.
Usage guidelines
Icons
Colors
Typography
The font family that should be used in all marketing and communication materials is ITC Avant Garde Gothic and Poppins.
Social presence